CompanyExpertsPharmaceutical / HealthcareChemistry / Trade / ITManagement Support
Strategy consultingProcess designRe-engineeringMerger & Acquisition

Strategy Consulting (Project examples)

  • Development of a country based strategy for the implementation of core-brand-strategies for a major international OTC manufacturer
  • Target group concept and development of customer handling tools for several pharmaceutical enterprises
  • Development of a concept for target groups including design and calculation of the customer value as well as the development of a specific software tool to control the marketing and sales measures in the context of the implementation of a CRM-system
  • Conceptual, organizational and operational design of the cooperation between Customer Service Centre and sales for an enterprise in the medical sector
  • Defense strategies for generics and OTC switch strategies for several enterprises
  • Conceptual design of a customer care division for an enterprise in the life science sector
  • Evaluation of marketing and sales measures for a pharmaceutical enterprise in the ethical field
  • Development of a distribution concept for an international contractor of analgetics in Austria
  • Redirection of the sales force toward future market- and competitive requirements for an internationally engaged enterprise in the German market
  • Concept to cover and structure the different cooperation forms of practicing physicians
  • Development of a direct marketing concept for a pharmaceutical enterprise
  • Conceptual design and monitoring of the implementation of a CRM-system using Siebel technology for an enterprise in the pharmaceutical industry
references available on request